Emails are not obsolete, and many businesses still resort to email marketing to keep in touch with their customers. Many brands are still using email marketing services in Abu Dhabi to stay relevant, respectful, and communicative with them. And it would be interesting to note that bilingual email campaigns have begun to consistently outperform English-only emails. So if you are still using English only emails, it is time to work with digital marketing companies in UAE that perform their campaigns in both English and Arabic.
Digital Links in Dubai has carved a niche for itself as a prominent digital marketing company in the UAE, and has a specialized team to create bilingual email campaigns. These campaigns would naturally give you better results for your ROI and high-conversion strategies. It has been proved time and again that incorporating localized Arabic content into your email campaigns can increase significant conversions. Digital Links explains why mastering this duality is important and how their email marketing services in Abu Dhabi can give your brand the upper hand it so deserves.
Importance of Email Marketing in the GCC Market
The UAE has become predominantly an English-speaking country because of all the people who have settled in various parts of the world. Even then Arabic remains the heart of its commercial and social identity. It has become the language of trust, emotion, and cultural resonance. When you communicate in native, well-crafted Arabic, it shows that your brand has value and culture for their local heritage. By working with leading digital marketing agency in Dubai, brands can release bilingual campaigns and enjoy the following:
1. Reaching the cream of the audience: when the content is released in their native tongue, people are most likely to respond to it, especially the substantial segment of the population.
2. High Engagement Rates: Arabic subject lines and calls-to-action often see higher engagement rates.
How Digital Links Does This
Many digital marketing companies in UAE don’t have the technical expertise to create email templates in the Arabic language. They are needed in the Right-to-Left (RTL) template, which can sometimes be tough.
At Digital Links, we have experienced teams capable of creating templates in both Arabic and English leading to a successful bilingual delivery. Our email marketing services in Abu Dhabi include:
● RTL-Optimized Templates: Where the images, buttons, and text flow are set and optimised for the Arabic reader.
● Segmentation & Automation: Through data-driven insights, we first study who are most likely to interact with campaigns in the Arabic, and then send them the version they are most likely to engage with.
● Sending messages in authentic Arabic language: A mistake most marketers make is sending out campaigns that are blindly translated from English. That wont do because you have to talk in authentic, grammatically correct, and persuasive Arabic copy. This would help to reflect your brand’s voice perfectly.
As a digital marketing company in Dubai with deep-rooted local expertise, Digital Links team would be the right people to lead you. Our team does not just send emails, but build customer journeys. So get in touch with them to know more.
